Storytelling and Design: The Basics

Below are a few questions I ask myself when applying design in content.

👤 Who is the target audience?

Self explanatory, but def something to be mindful and strategic about.

🎤 What is the purpose/intent of this content? Tone?

Celebratory? Serious? Neutral? Informational?

🎨 Which will then determine the design (colors, layout, etc.)

The fun part!

🔍 Next step: How can we make the content digestible for the reader?

✔️ Trimming down language and breaking down content

✔️ Adding headers and dividers (guiding people’s eyes)

✔️ Adding visuals (infographics for numbers and callouts/short stories, charts, images, pop of color)

💻 To Wrap It All Up: Best use of channels to share the content?

Sharing diff versions of content for diff platforms (Photos for IG, Text for Twitter, etc.)

Let me know if this resonates!

What techniques do you use in communicating your story?

Comment below 👇🏽